he BMW X6 is undeniably a niche car with BMW UK expecting to sell approximately 1,600 X6s in its first year - by comparison an average of 7,000 X5s are sold every year. Research has shown that three key buyer profiles exist:- Buyers who want the command driving position an X product provides, but who also aspire to the sporting style of a Coupé.
- Early adopters. BMW broke the mould when it launched the X5 and the interest for that model came from early adopters looking for something unique in the market. Early BMW X6 customers are expected to come from a similar demographic.
- The BMW X5 or other Sports Activity Vehicle owner whose family has left home and still desires a similar car, but one that doesn't scream 'family'.
Klaus Kibsgaard, the new Managing Director of BMW (UK) Ltd, said: "People have questioned why we should launch such a car, but these doubters are the same who said a BMW X5 wasn't a true BMW and that we shouldn't produce that. The BMW X5 3.0d has gone on to be the third biggest selling new car in our portfolio and is one of the most searched for used cars too.
"While we intend the X6 to be a niche product, BMW is leading the way in introducing new vehicles that challenge convention but are borne out of evolving customer demands. The BMW Z4 Coupé, the BMW 635d and the BMW 1 Series Coupé are all examples of this. The BMW X6 caters for a more discerning sector of the market which wants a specific product and won't compromise."
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